‘Middle-Aged’ Urged to Have Alcohol-free Day
A new health campaign has been launched in order to educate middle-aged drinkers on the benefits of having more days without alcohol.
People between the ages of 45 and 65 are much more likely to drink over the advised 14 units of alcohol each week, according to studies by Public Health England.
During the Health Survey for England, those aged 45-54 drank on average 17 units per week, whilst those asked within the 55-64 group were found to be drinking an average of 19.5 units a week. These results were published in a poll back in December.
The chief executive of Public Health England, Duncan Selbie said: "Many of us enjoy a drink - but whether it's a few in the pub after work a couple of times a week, some beers on the sofa watching the football or regular wine with our dinner - it's all too easy to let our drinking creep up on us.
"Setting yourself a target of having more drink-free days every week is an easy way to drink less and reduce the risks to your health."
In an interview with The Times, he also said: "Our best evidence says try to make it consecutive two days (off alcohol) if you can.
"It's not a target, it's not to go mad on the other five days, it's an achievable way of thinking about how to manage your levels of drink."
Making yourself drink less is said to be even more difficult than improving your diet, doing more exercise and even reducing smoking, as per results of a YouGov survey that asked nine-thousand adults.
‘The Drink Free Days’ campaign is part of a wider initiative that aims to raise the wider awareness of health problems caused by drinking, which has also been accompanied by the creation of an app that gives people practical support on a daily basis. The goal of this is to help people maintain their days off from consuming alcohol.
Elaine Hindal, Chief Exec of Drinkaware said: "An increasing number of people, particularly middle-aged drinkers, are drinking in ways that are putting them at risk of serious and potentially life-limiting conditions such as heart disease, liver disease and some types of cancer."
The UK’s chief medical officer is the figure who has given the standard guidance of not consuming over 14 units of alcohol per week. A unit is the equivalent of a single measure of spirits or half a pint of beer, whilst a standard 175ml glass of wine contains around 2 units.